Director, Lifestyle Lab SEAO
Samsung Electronics
Singapore

Leonard Tan Bahroocha is a results-driven design and innovation executive with
over 25 years of experience leading end-to-end product creation for global technology leaders,
including Samsung Electronics, Electrolux, Dell, and Philips. An award-winning designer,
Leonard excels at shaping innovation culture and driving initiatives that integrate design
research with consumer needs and business objectives. His expertise spans managing
cross-functional teams and delivering commercially successful products from concept to
manufacturing across in-house, ODM, and OEM environments. Leonard believes in consistently
transforming complex challenges into impactful design solutions that resonate in the global
marketplace