HCDA

Tim Loo

Global Head, Product & Design
Foolproof, a Zensar Company
United Kingdom

Tim is a product and design leader and a founding member at Foolproof, a Zensar company, specialising in human-centred transformation at enterprise scale. He leads experience-led product, design, and engineering teams, helping organisations translate deep human insight into products, platforms, and services with measurable impact. He has worked with global organisations including Shell, AXA, SITA, Roche, and Sky across financial services, healthcare, travel, and consumer sectors. Tim is a recognised advocate for outcome-driven, inclusive design embedded into strategy, operating models, and delivery.

Submissions must demonstrate clear relevancewithin their application field or industry.

  • Solutions should be grounded in real humaninsights, obtained through user research,observation, or participatory design.
  • Designs must address substantial humanchallenges, improve everyday experiences,and create meaningful value – forindividuals, communities, organizations, andthe planet.
  • Consideration of sustainable principles,resource-consciousness, and long-termimpact is essential.

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